However, users that don’t generally watch their content tend to exit after the first two or three stories. While brands with over 200,000 followers had a 34 percent drop in retention rate in rate, mid-sized brands with up to 50,000 followers were able to get a steady reach rate in 2020 just by regularly posting on their StoriesĪccording to Social Insider, Instagram brands could post five stories a day, and even that would give their brands a 70 percent retention rate if their users watch their stories.

This is equivalent to once every three days. Usually, a brand will use Instagram Stories around ten times a month. If you have a brand you’re trying to promote, you could use these collections to highlight different products and ad campaigns. These highlights could include anything, from your selfies to vacation pictures or family photos.

You can also create Story Highlights, which are collections of old stories that show across the top of your profile. Whether you have iOS or Android, you’ll be happy to hear that your Instagram Stories will automatically be archived after 24 hours.

Instagram stories and highlights viewer